Marketing internacional de lugares y destinos: estrategias para la atracción de clientes y negocios en Latinoamérica (Registro nro. 207975)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00861nam a2200265 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AR-LpUBP |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240628144500.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110905s2007 mx a g 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789702608523 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AR-LpUBP |
| Language of cataloging | spa |
| Transcribing agency | AR-LpUBP |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 339.138 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing internacional de lugares y destinos: estrategias para la atracción de clientes y negocios en Latinoamérica |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México : |
| Name of publisher, distributor, etc. | Pearson Educación, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 380 p. : |
| Other physical details | il. ; |
| Dimensions | 23 cm. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MERCADEO-TOMA DE DECISIONES |
| 9 (RLIN) | 10728 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 10745 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gertner, David |
| 9 (RLIN) | 76839 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rein, Irving |
| 9 (RLIN) | 76840 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Haider, Donald |
| 9 (RLIN) | 76841 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Campos Olguín, Víctor |
| Relator term | tr. |
| 9 (RLIN) | 3013 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Whitehouse, Matthew G. |
| Relator term | rev. téc. |
| 9 (RLIN) | 76842 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libro |
| 988 ## - | |
| -- | 76 |
| -- | María Victoria Somoza |
| -- | 76 |
| -- | María Victoria Somoza |
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