Bittner, John R.  1943 <br/><br/>
Mass communication: an introduction. Theory and practice of mass media in society 

 - New York :   Prentice Hall,   1977. 
 - xvi, 512 p. :   il.; fots. ;   24 cm. 
<br/><br/> Includes opportunities for further learning    Notes    Glossary of media terms and index 
<br/><br/><label>ISBN: </label>0135593026